By Aisha Hassan on 5 February 2026
LTTL is a brand shaped by the “quiet but persistent realization” that people, especially women, are too often asked to choose a single version of themselves. As the brand founders put it, fashion tends to frame identity as “either soft or strong, structured or free, traditional or modern.” LTTL begins precisely where that binary falls apart.
Founded by Xe Linn and Joelle, the brand is built around lived contrast—motherhood and ambition, ease and discipline, creativity and responsibility. Drawing from travel, heritage spaces, and silhouettes that feel both familiar and contemporary, LTTL designs garments that hold duality with calm confidence. It’s “a brand that allows women to show up fully as they are, without having to simplify or choose between different sides of themselves.”
Dia is excited to welcome LTTL’s NUSA Collection to the platform. Below, Xe Linn and Joelle share more about the brand in their own words.
What’s the story behind the name & tagline?
LTTL is the abbreviation for Little. The name is intentionally minimal and understated, reflecting thoughtful design and a quiet sense of confidence.
The tagline, “for the woman who is both,” captures the essence of the brand, celebrating duality in all its forms. LTTL is for the woman who is soft yet strong, grounded yet free, embracing contrast as part of who she is.
What were the earliest inspirations for LTTL?
We think of travel, heritage spaces, and moments where time feels layered. Old architecture next to modern life, traditional craftsmanship reinterpreted through a contemporary lens. There are memories of warm light, textured walls, worn fabrics, and effortless silhouettes worn by women who feel comfortable in their own skin. Those visuals still guide the brand today.
How do you personally embody, define, or experience duality?
Duality is something we both live every day, though it shows up differently for each of us.
For Xe Linn, it’s motherhood. Balancing being nurturing and present while also being firm, disciplined, and building a business as an entrepreneur. It’s constantly moving between caring for family and leading with intention.
For Joelle, duality comes from being naturally carefree and spontaneous, yet grounded by responsibility, juggling family and running a business, holding strength and softness at the same time. It’s the balance between ambition and rest, control and surrender.
LTTL reflects these lived experiences. We don’t see duality as conflict, but as balance. The brand creates space for contradiction, just like real life does, where you can be gentle and decisive, elegant and relaxed. Both can coexist.
How does heritage influence your approach to design and silhouette?
Heritage influences our work in subtle, thoughtful ways. It could be through proportion, craftsmanship, and respect for timeless forms. Rather than recreating traditional garments literally, we focus on their essence: how they move, how they feel, and how they’re worn across generations. Our silhouettes are designed to feel familiar yet modern, relaxed yet intentional.
What’s special about three of Dia’s LTTL pieces?.
Nadara Dress – Nadara is our modern take on the cheongsam. We love how it blends heritage elegance with a French-inspired structure — the high neckline and defined shoulders lead into a full-length skirt that moves beautifully. It’s fully lined with pockets, so it feels as practical as it is striking — really the showstopper of the collection.
Ayu Top – Ayu is playful and versatile. Inspired by classic Asian silhouettes, the halter and structured bodice flare into a flowing peplum, and the removable strap lets you wear it two ways — with the straps dangling by your side or sitting elegantly as a shoulder strap, creating a different mood and feel. It’s a piece that adapts with you, just like the woman wearing it.
Viranti Skirt – Viranti is all about movement and presence. The high waist and flared hem create a sweeping silhouette, while the pockets and lining keep it comfortable and easy to wear. On its own, it’s effortlessly elegant, and paired with the Indira Top, it transforms into a soft, modern two-piece ensemble that feels almost gown-like.
How do you design each piece?
Every piece begins with a story and an emotion rather than a trend. We sketch with movement and real wear in mind, followed by careful fabric selection based on touch, drape, and longevity. Each prototype is refined through multiple fittings until proportions feel effortless. The final garment is always a balance of comfort, craftsmanship, and quiet confidence.
What kinds of details matter most to you, and why?
Natural, breathable fabrics matter deeply. Materials that age beautifully and feel good against the skin. Construction details like clean seams, thoughtful lining, and subtle reinforcement are important because they ensure longevity. We want LTTL pieces to be worn often, loved deeply, and kept for years.
What has surprised you most about the journey of building LTTL so far?
Building LTTL has been such a journey of growth. For us personally and creatively. Seeing ideas evolve from sketches to finished pieces, and watching the clothing resonate with women, has been deeply fulfilling. It’s reminded us that creating a brand is about more than garments. It’s about stories, experiences, and connection.
Looking ahead, what qualities do you want LTTL to be known for five years from now?
We want LTTL to be known for timelessness, emotional resonance, and integrity. A brand that feels personal yet universal. One that women return to not just for how it looks, but for how it makes them feel — confident, free, and fully themselves.
This interview has been edited for brevity and clarity.
